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The One True Magic for Your Business

“The Lord helps those who help themselves.”
Aesop’s Fables

Hmmm … as a business coach, I want to parse that statement to see if we can find a gold nugget in there for you business owners.

It’s a simple idea. If you expect to catch the blessings ready to be showered upon you … if you want to receive the gifts you’ve asked for … it’s a good idea to hold out your hands.

What’s that mean?

It means you need to set a clear intention for what you want … like getting new clients and/or expanding your business.

Engage fully and do the work … take action … follow through … show determination and grit … and stay the course.

You have to do “the work.”

But note … this is a two-way deal.

Too many of us, myself included, have a tendency to think that the outcomes we get in life are totally dependent on how hard we try and how much time, money, and effort we pour into making things happen. I approached life like that for years!

But there’s something I’ve come to appreciate more and more.

You Can Make You Better

Don’t look now, but there goes 2018. That was quick. I don’t know about you, but the life of this business coach never really slowed down.

How well did you do with what you wanted to accomplish in your business this year?

If you came up short, don’t feel bad or beat yourself up about it. Most of us come up at least a little short much of the time, because we’re not perfect. We’re human.

And yet, this is a perfect time, during this holiday lull, to do some introspection and see where you might have undershot expectations, and more importantly, where you might make some fundamental changes that could seriously impact your performance in 2019.

Do You Know Where To Focus?

As a business coach, my primary responsibility is to help people succeed … not only to reach their goals, but to attain that level of personal satisfaction and meaning that comes from fulfilling their mission.

In this series of articles, we’re exploring the qualities and attributes that set you apart as a small business owner … the ones you absolutely must have … or develop … if you want to succeed in business!

We’ve looked at the importance of having rigor and grit.

The third key I want to talk about is knowing where to focus your energies.

Successful People Have Grit!

As a business coach, my primary responsibility is to help people succeed … not only to reach their goals, but to attain that level of personal satisfaction and meaning that comes from fulfilling their mission.

In this series of articles, we’re exploring the qualities and attributes that set you apart as a small business owner … the ones you absolutely must have … or develop … if you want to succeed in business!

Failure is an inevitable part of life. But, if it’s a given that we’ll all fail from time to time, what is it that separates the successful from the unsuccessful when the going gets rough?

This Is What Attracts Clients

We give everyone trying to market their professional services businesses the same essential message.

The key to success in marketing a personal service is making direct, in-person contact with the people who need you … lots of them.

You can accomplish this in three ways … speaking to groups, which is the most powerful strategy by far … forming strategic alliances with referral partners … and networking with your target market.

You should spend 80% of your time focused on one or two of these “high-touch” strategies.

That’s a message we repeat over and over again, because that’s what pays off in direct results more quickly and bountifully than any other approach.

But why? Why does it pay off?

When You Are Put to the Test

What happens when all of a sudden you’re facing the possibility of receiving a life-threatening diagnosis?

And what the heck does this have to do with your business?

Everything. Read on.

How to Get Better Results Than Social Media

How many times have you heard somebody say, “Social media is the way to build a business?”

And how many times have you said to yourself, “But I don’t want to do it! I don’t like it. I don’t really understand it. I don’t have the time to learn all the ins and outs. It seems to suck up so much time and I’m not even sure it really works!”

That’s a good question.

Does it work?

Can you really attract new clients by sending out Tweets and posting on various sites and doing the whole Internet networking thing?

He Got Breakthrough Results … And So Can You!

Imagine spending YEARS trying to build a coaching practice and getting minimal results, even though you’re an extremely qualified, smart, and caring person with a lot to offer potential clients.

Can you relate to that level of frustration? When you’re working that hard with no results, you begin to doubt yourself. You begin to doubt whether you’re meant to do this work … your life’s mission … your calling.

That’s what happened to Michael, an accomplished professional, who spent four years trying to attract clients and just couldn’t seem to gain any traction with his marketing efforts.

And in a flash, he generated five new clients!

Now, how does that happen? Well, it sure didn’t happen by accident.

How To Get More Clients & Make More Money

There’s a fantastic way to build your business by leaps and bounds … in a short period of time.

It’s truly transformative. It’ll bring you new clients and keep bringing them to you … as many as you want for as long as you like. I know, because that’s what it’s done for me. I can trace more than a million dollars worth of income directly to the results I’ve gotten from following this one powerful strategy.

And it’s not going to eat up your time or your money like networking and advertising will.

It’s the greatest marketing strategy there is … by far … for building a service-based business.